Item ID:302562951048
Seller ID: ivymontcpa
Listing Type: Fixed Price Item
List Date: 12/12/2017
End Date: 05/12/2020
Category: Consumer Goods
Location: Richmond, Virginia
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Howard johnson company bright orange 1960s great logo!


$4.12
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CRISP! CRISP! CRISP! Stock Certificate with beautiful logo. Howard Johnson's is a chain of restaurants and hotels, located primarily throughout the United States and Canada. The name is derived from the founder of the original company, Howard Deering Johnson, who started the initial chain of restaurants and motels. Howard Johnson hotels are now part of Wyndham Worldwide, formerly a part of Cendant. In 1925, after borrowing $2,000 to buy and operate a small corner drugstore in Wollaston, a neighborhood in Quincy, Massachusetts, Johnson was surprised to find it easy to pay back the money he had borrowed when he discovered that his recently installed soda fountain was the busiest part of his drugstore, thus creating the most profit. Eager to ensure that his drugstore would remain successful, Johnson decided to come up with a new ice cream recipe. Some sources say the new recipe was based on his mother's homemade ice creams and desserts, while others say that the new recipe was from a local German immigrant, who either sold or gave Johnson the new ice cream recipe. Regardless, the new recipe made the ice cream more flavorful due to an increased content of butterfat. Eventually Johnson came up with 28 flavors of ice cream. Johnson is quoted as saying, "I thought I had every flavor in the world. That '28' (flavors of ice cream) became my trademark." With his drugstore both successful and profitable, the Howard Johnson's company was founded in 1925. From then on the Howard Johnson name would begin to become a famous part of American popular culture. Throughout the summers of the late 1920s, Johnson opened up concession stands along beachfront property along the Massachusetts coast. The stands sold soft drinks, hot dogs, and ice cream. Each stand proved to be successful. With his success becoming more noticeable every year, Johnson was able to convince local bankers to lend him enough money to operate a sit-down restaurant. Negotiations were made and, toward the end of the 1920s, the first Howard Johnson's restaurant opened in Quincy, Massachusetts. This first Howard Johnson's restaurant featured fried clams, baked beans, chicken pot pies, frankfurters, ice cream, and soft drinks. It was both successful and profitable as a local restaurant. In 1929, both the restaurant and Howard Johnson's company received a great deal of fame due to an unusual set of circumstances: The Mayor of nearby Boston, Mayor Nichols, prohibited the planned production of Eugene O'Neill's play, Strange Interlude from performing in his city. Rather than fight the Mayor, the Theatre Guild moved the production to Quincy. The five-hour-long play was presented in two parts with a dinner break. The first Howard Johnson's restaurant happened to be near the theater and was also the best option available to hungry theatergoers. Hundreds of influential Bostonians flocked to the restaurant. Through word of mouth, Americans would soon become familiar with the Howard Johnson's company. Johnson wanted to expand his company, but the stock market crash of 1929 prevented him from doing so. After waiting a few years and maintaining his business, Johnson was able to persuade an acquaintance in 1932 to open a second Howard Johnson's restaurant in Orleans, Massachusetts. The second restaurant was franchised and not company-owned. This was one of America's first franchising agreements. By the end of 1936, there were 39 more franchised restaurants, creating a total of 41 Howard Johnson's restaurants. By 1939, there were 107 Howard Johnson's restaurants along various American East Coast highways, generating revenues of $10.5 million. In less than 14 years, Johnson directed a franchise network of over 10,000 employees with 170 restaurants, many serving 1.5 million people a year. When the Pennsylvania Turnpike, Ohio Turnpike, and New Jersey Turnpike were built, Johnson bid on and won exclusive rights to serve drivers at service station turnoffs through the turnpike systems. There were 200 Howard Johnson's restaurants when America entered World War II. By 1944, only 12 Howard Johnson's restaurants remained in business. The effects of war rationing had crippled the company. Johnson managed to maintain his business by serving commissary food to war workers and United States Army recruits. After recovering from this loss, in 1947 the Howard Johnson's company began construction of 200 new restaurants throughout the American Southeast and Midwest. By 1951, the sales of the Howard Johnson's company totaled $115 million. In the early 1960s, H B Johnson tried a new concept for his father's company with the creation of a steakhouse restaurant chain called Red Coach Grills. Only a handful would open and, while they maintained some success, it wasn't profitable enough. Eventually all the Red Coach Grills closed. In 1969, Johnson once again tried a new restaurant concept, Ground Round. It proved to be successful. Though it was not a Howard Johnson's restaurant, the Ground Round chain of restaurants were company-owned and -franchised, thus increasing the Howard Johnson's company profit. By 1975 the Howard Johnson's company had over 1,000 restaurants and over 500 motor lodges in 42 states and Canada. The company reached its peak in 1975, but the late 1970s would mark the beginning of the end for the Howard Johnson's company. Because of the oil embargo of 1974, the Howard Johnson's restaurants and motor lodges, which maintained 85% of revenues from travelers, lost profit when Americans couldn't afford to drive long trips or take frequent vacations. Also, the company model of serving pre-made food with high quality ingredients in traditional dining rooms was costly when compared to the innovations introduced by fast food outlets like McDonald's, which designed its products and restaurants to appeal to families with younger children. Johnson attempted to streamline company operations and cut costs, such as serving cheaper food and having fewer employees. It proved disastrous as guests were finding this new era of Howard Johnson's restaurants and motor lodges irrelevant to the services they had come to know for years. Desperate to make the company more successful and profitable, Johnson created other concepts, such as HoJos Campgrounds and 3 Penny Inns for lodging, as well as Deli Baker Ice Cream Maker, Chatt's, and Bumbershoot's for restaurants. All of these concepts failed, furthering the company's demise. In the late 1990s, the Howard Johnson's Candy Factory and Executive Offices in Wollaston were purchased and renovated by the Eastern Nazarene College to form the Adams Executive Center. Additional Information: This is a cancelled stock certificate. When I scanned the certificate, I maximized the image area. Do not wonder if the certificate has been cropped or trimmed; it has not been. It has the complete edges, as issued. You may purchase more than one, as I am a wholesaler of this particular item. Just change the quantity that you wish to purchase. If you wish to purchase more than just a few of this particular item, please e-mail me to discuss special pricing. I often sell in bulk to attorneys, CPAs, interior decorators, architects and gift shops. I have also sold to marketing companies to use in non-profits. If you are a non-profit (such as a museum or foundation) and have a special connection to the particular issuing entity, I would especially love to speak with you about becoming a supplier for your gift shop. The particular certificate that you will receive will be of the same exact design as photographed, but will not be the exact certificate pictured. Yours may be for a different quantity of shares and/or a different stockholder. Your certificate may also have different cancellation markings. Terms and Conditions: FREE POSTAL SERVICE FIRST CLASS MAIL SHIPPING to the United States. Uninsured International, including Canada, shipments are $4.90. Postal insurance and/or registered mail for loss and/or damage protection would be extra and offered only if requested. All international shipments that request insurance and registered mail will be charged $14 for this service. I have been a member of the American Philatelic Society since 1978 and have been selling on eBay for years. Virginia buyers must pay our Governor's 5.3% sales tax unless you email a PDF of your resale certificate within 24 hours of the end of the auction. Buy with trust and confidence. I will work to make you happy. Thank you for taking the time to view my items.

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